Certification & Trainings

Coaching Essentials

Upon completion of this interactive, live training, you will be able to take the core essentials of financial coaching and begin to put them into practice.

Upcoming Training Dates




  • April 16 & 17, 2019 (Calistoga Spa, Calistoga, CA) 

  • August 8 & 22 (Web-based)

  • November 17 & 18 (Portland, OR)

What is Financial Coaching?

Financial coaches collaborate with clients to assess their goals and identify the underlying values that motivate them toward achieving their goals. Financial coaching focuses on the client’s “why” and is a technique that many financial professionals — financial planners or financial counselors — use to support clients in taking charge of their financial choices and implementing effective action plans. Financial coaches view the client as the expert in their own life and collaborate with them to create solutions and implement an action plan that works for them.

Financial Coaching is...

  • An approach that builds upon a strong foundation of financial knowledge.

  • Client and coach collaborate on the ground rules of the relationship.

  • Client-centered goal setting.

  • Focused on behavior change.

  • Accountability between client and coach.

Coaching Essentials Training: Building the Skills

Pre-Approved for 12 CEUs for AFCPE® and AFC® certified professionals.


We meet you where you are - supporting your professional development on your terms. You may already have a strong financial foundation and want to add coaching skills to your toolbox or maybe you hold a coaching certification and want financial specific coaching training. Coaching is not a replacement for financial counseling or planning but a way of working with clients to support them in taking charge of their financial choices and implementing action plans.

Our training provides a clear process, with a focus on mastery of coaching skills allowing each individual to bring their own unique personality and expertise to the coaching relationship.

Coaching Essentials Training is: Client Driven. Experiential. Interactive.

Training consists of:

  • 2 days, 12 hours: Live, in person or web-based. 
  • Followed by 2 web-based 1-hour group sessions with Mentor Coaches (multiple date options provided across 6-8 weeks).
  • Approximately 1-2 hours of pre-training homework
  • Each participant may select a client of their choice for 4 one-on-one practicum coaching sessions.
  • Recorded coaching session submission.

Comprehensive financial knowledge is essential to be an effective financial coach. A coach without this foundation may inadvertently cause harm to clients. This is why we require all Coaching Essentials participants demonstrate financial competency with one of the following certifications in good standing: AFC®, CFP®, ChFC®, CFA®, CPA® or AFCPE’s Money Management Essentials course.

Coaching Essentials is the beginning of our FFC® Certification program, but may also be taken as a stand-alone professional development course. Our program offers flexibility and depth of skill, to support you wherever you are in your professional journey. Learn more about FFC® Certification.

What Participants are Saying

I feel more equipped to make tangible changes and implement new practices to be a better partner with my clients in their journey.

Excellent training! This was my first exposure to the coaching methodology. I have to say I was very impressed. Every step was strategic and deliberate.

There is nothing like the training you’ll receive! It is powerful. It is raw. It is real. There is no way you will not walk away with knowledge you didn’t have before.

Program Fee

Coaching Essentials Cost: $1200*

*Coaching Essentials is Module 1 of the FFC certification program. Register for all 3 modules together to save $300 on the entire program.

Travel and accomodations not included in training fee. April's training will be held at:
Calistoga Spa Hot Springs
1006 Washington St.
Calistoga, CA  94515

Room Block Rate:
Queen: $199 + tax
King: $219 + tax

Note: Note: Group rate available 3 days pre and post event. Reserve by March 30. Subject to availability. Call to reserve and reference FFC Coaching Essentials.

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